Political Marketing / Digital Advertising / Campaign Services
By ConsulTV
Political Advertising & Voter Outreach Services: ConsulTV helps political campaigns, PACs, advocacy groups, consultants, and agencies reach the right voters with targeted digital and streaming advertising. We currently support political campaigns, Senate races, PACs, issue-based groups, and agencies that need a reliable media partner for voter outreach, persuasion, fundraising, awareness, and get-out-the-vote campaigns. Our team handles the strategy, targeting, setup, optimization, reporting, and ongoing support so your team can stay focused on the campaign. How We Help Political Campaigns We offer a full suite of digital media solutions for political campaigns and advocacy groups, including: Connected TV / OTT Advertising Run non-skippable video ads across premium streaming inventory and major CTV publishers. This is a strong option for candidate awareness, issue messaging, and persuasion. Performance TV Performance TV helps connect CTV to real results. With tracking in place, we can show how many people were exposed to the ad and later visited the campaign website, donation page, event page, volunteer page, or other key landing pages. YouTube Advertising Extend video reach on YouTube to support awareness, voter education, persuasion, and turnout efforts. Online Video / Pre-Roll Run video ads across desktop, mobile, and tablet inventory to keep the message in front of voters across multiple screens. Geofencing / Location-Based Advertising Target specific areas such as rallies, college campuses, town halls, city halls, county buildings, community events, opponent events, or other high-value locations. Display / Banner Ads Use banner ads to build frequency, retarget website visitors, promote key issues, remind voters about deadlines, and keep the campaign message visible. Streaming Audio Reach voters while they are listening to music, podcasts, and digital radio. Enhanced Email Advertising Reach targeted audiences through email using available B2B and B2C data. Retargeting Stay in front of people who visit the campaign website, donation page, issue page, event page, or volunteer page. This helps create more touchpoints before Election Day. Local Campaign Targeting One of the biggest advantages of working with ConsulTV is the ability to run highly localized campaigns. We can target one zip code, multiple zip codes, specific cities, counties, DMAs, or custom geographic areas depending on the campaign. This is especially valuable for local races, ballot initiatives, city council campaigns, school board races, county races, state legislative races, PAC efforts, and issue-based campaigns where every impression needs to stay focused on the right area. For example, if a campaign only wants to reach voters in a specific district, we can build the campaign around: Specific zip codes Multiple zip codes City or county targeting Radius targeting around key areas Custom geographic areas Event locations Rallies, town halls, and voter-heavy areas This helps campaigns avoid wasting budget outside of the areas that matter most. Data-Driven Political Targeting Every race is different, so we do not use a one-size-fits-all approach. A city council race, county race, school board race, PAC campaign, ballot initiative, or Senate race all require different targeting, messaging, and media strategy.That is where data helps. Campaign targeting can include: Specific zip codes Cities, counties, DMAs, or statewide targeting District-focused targeting Likely voter-style audiences where available Issue-based audiences Homeowners Parents and families Veterans Small business owners College students High-propensity voter-style audiences Donor-style audiences where available Website retargeting Event and location-based targeting Custom audience strategies when available The goal is simple: get the right message in front of the right people in the right area. Example Campaign Let’s say a fictional candidate, Sarah Mitchell, is running for State Senate in Utah County. Her campaign wants to build name recognition, reach likely voters, and drive people to her website to learn more about her platform. We could build the campaign around: Provo Orem Springville Spanish Fork Mapleton Specific zip codes inside the district Radius targeting around key community areas Event-based geofencing around town halls, campaign events, and local gatherings From there, we could layer in data such as likely voter-style audiences, homeowners, parents and families, small business owners, veterans, issue-based audiences, website visitors, and donation page visitors. The campaign could use CTV / Performance TV for high-impact video ads, YouTube for added video reach, online video for mobile and desktop exposure, banner ads for reminders and retargeting, and streaming audio to reach people while they are listening to music or podcasts. Early in the race, the focus could be introducing the candidate and building name recognition. Closer to Election Day, the campaign could shift toward issue-based messaging, voter reminders, donation pushes, and get-out-the-vote ads. Why Campaigns Work With ConsulTV Political budgets move fast, and every dollar matters. ConsulTV helps campaigns focus their spend on the people and areas that matter most. We also make the process easier by handling the media buying, targeting, setup, optimization, reporting, and support. We can help show where impressions are being delivered, which audiences are engaging, which creative is working best, and how many people exposed to the ads later visited the website. We also offer white-label support for political consultants and agencies that need a partner behind the scenes. There are no platform fees, no monthly fees, no white-label fees, and no reporting fees. Best Fit For: Political campaigns Senate races PACs Advocacy groups Ballot initiatives Political consultants Media buyers Public affairs firms Agencies working in the political space